SEO Dead Now? Here’s the Reality for Ecommerce
21 mins
Is SEO dead now with AI? I've run online stores since 2006. Here's what's actually changing, what…
21 mins
Is GEO Replacing SEO? What Marketers Need to Know
23 mins
Is GEO replacing SEO? My answer after 20 years in ecommerce: no. Both channels share content foundations.…
What Goes Into Ecommerce Homepage Content That Converts
20 mins
Ecommerce homepage content. How to decide what belongs on a store's home page: the one-question framework I…
What Does an AI Assistant Store Actually Read?
21 mins
AI assistant store. What an AI assistant sees when it reads your store shapes every answer it…
My First Five Fixes for Every Underperforming Store
20 mins
The first five fixes for an underperforming ecommerce store: diagnose the real problem, then fix site speed,…
The Email Flows I Set Up Before Any Campaign Goes Live
22 mins
The email flows I set up before I touch anything else: welcome series, abandoned cart, post-purchase. Here…
Why AI Search Sends Traffic Analytics Cannot Track
20 mins
AI search sends your store traffic you cannot see in analytics. Here is why GA4 misclassifies AI…